What is the App Store?
The App Store is a safe and trusted place to discover and download apps. It's an innovative destination focused on bringing you amazing experiences, with a big part of those experiences being ensuring that the apps we offer are held to the highest standards for privacy, security, and content.
Features of the App Store
Designed for Discovery
The App Store offers stories and collections that inform, help, and inspire, updated daily. Our team of full-time editors provides personalized suggestions based on your preferences and previous purchases.
Curated by Experts
With thousands of apps added to the App Store every week, our team of experts handpicks apps for you, making it easy to discover new apps.
In-App Events
Explore in-app events like movie premieres, gaming competitions, and livestreams on the Today, Games, and Apps tabs on the App Store.
Rich Search Experience
Our comprehensive search feature offers suggestions and helpful hints, and provides results with in-line video previews, editorial stories, tips and tricks, and lists.
App Details
App product pages give you the information you need when deciding what to download, including videos, rankings, reviews, and more.
Privacy and Security
Security for Every App
We ensure that apps come from known sources, are free of known malware, and haven't been tampered with at the time of installation or launch.
You Choose What Data to Share
Each app is required to ask for your permission to access your information, and you can revoke access later.
Apps Can't Pull Your Data
System-level protections prevent an app from accessing data from other apps without your explicit permission.
Dedicated to Trust and Safety
Apps must adhere to our guidelines, and we have a team of human App Reviewers who ensure that apps on the App Store meet our strict app review standards.
Hardware and Software
Apps Unlock the Full Potential of Your Apple Devices
Apple products use industry-leading technology to bring apps to life, allowing you to experience more of the amazing things your devices are capable of.
We Help App Developers Take Advantage of Our Latest Hardware Technologies
We give developers the tools and support to build cutting-edge technologies into their apps, which means you get to enjoy them right away.
Download with Confidence
Make Any App Yours Instantly
Our world-class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.
Purchase Safely and Securely
We offer secure payment technologies like Apple Pay and StoreKit for goods and services, ensuring that your purchases are safe and secure.