What is Marpipe?
Marpipe is an operating system for high-performing, on-brand catalog ads. It provides features like creative control, product-level video, and Gen AI for DPA to generate better copy for every SKU at scale.
Features of Marpipe
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Creative Control: Make your catalog ads look like real ad creative with complete design control.
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Product-Level Video: Turn every SKU into a thumb-stopping video.
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Gen AI for DPA: Generate better copy for every SKU at scale.
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Multivariate Testing: Automated creative testing to generate hundreds of ads in minutes.
How to Use Marpipe
Marpipe allows you to create free account and generate and test unlimited, dynamic ad creatives. You can use your new Enriched Catalogs across all major ad platforms, compatible with all feed management platforms.
Benefits of Marpipe
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Better Performance: On average, customers see a lift of 10-15% for evergreen designs and 25-30% for promotional designs.
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Complete Control: Update your DPA on the fly from the Marpipe platform, with complete control to push design changes to live DPA/DABA campaigns without resetting learnings.
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No % of Ad Spend Fee: Pricing is based on a flat subscription fee, with no penalty for spending more.
Helpful Tips
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Design Your Creative: Design your creative on a real canvas, with freely arranged and styled elements.
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Use AI-Powered Design Tools: Built-in generative AI capabilities enhance your product feed automatically.
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Get Inspired: Get inspired by 100’s of examples of great Dynamic Product Ads from other brands.
Frequently Asked Questions
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What is the Catalog Cult?: The Catalog Cult is a newsletter about catalog ads, with over 10,000 subscribers.
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What is Multivariate Testing?: Multivariate testing measures the performance of every possible combination of creative variables in your ads.
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How does Marpipe work?: Marpipe provides full creative control, self-serve design, and AI-powered design tools to enhance your product feed automatically.